Ocean grove is the largest town on the Bellarine Peninsula. Only a few blocks from the beach, it is popular with tourists and locals alike.
Ocean Grove has a resident population of approximately 10,000 which, during the school summer holidays, swells to four times this number as tourists from Melbourne, Geelong, interstate, and overseas flock in. The area offers surf beaches, fishing, kayaking, canoeing, bushwalking and other outdoor activities.
In 2005 the Ocean Grove Market Place, a new shopping centre, was built in Kingston, allowing the locals to shop at both Coles and Safeway supermarkets. Significant infrastructure development in Ocean Grove during 2008-2009 has resulted in two soccer pitches, indoor swimming complex complete with a 25m pool and a four star Skate Park with Bowl suitable for boards, blades and bikes. A Target Country Store was opened in October 2009 as part of a mini-mall, featuring Gloria Jeans.
While tourism makes the largest contribution to the local economy, during the slower months a larger proportion of local income is derived from orchards, fruit and vegetable growers, and the local wineries.